Monday, 7 February 2011

Evaluation Question 3

What kind of media institution might distribute your media product and why?

When researching magazines previously before making a start on my own, I found that with magazines alike Q and Kerrang, the company named Bauer Media Group.

Bauer Media Group publishes over 300 magazines in 15 different countries around the world, and are a very popular and well known company. Bauer Media only recently in 2008 joined The Media group and has now over 6,400 employees working for the company to bring out special magazines and interest new trends in the market to influence new range of ages and people. In 2008, Bauer Media Group circulated a massive turnover of 2.08 billion Euro's!

Relating to this, my magazine fitted the genre that Bauer focused on, as the company mostly produces magazines with the genre of indie/rock, meaning that this would be suitable for a magazine just like mine, with "VOLUME."

Looking at current magazines that Bauer Media Group publishes that involves music, are:
4Music, Smash Hits, Kiss, Kerrang!, Q, The Hits and The Box and a few others.
Due to this, I feel that my magazine will fit accurately into the market, as the only other magazines which relates to mine is "Kerrang!" and "Q." Both Kerrang and Q are well circulated with figures of 44,013 and 89, 450, meaning they are well known and fit well into the market.
Comparing Bauer Media Company to IPC, I have researched the circulation figures from music magazines relating to mine. On the IPC website, it states that NME has a circulation of just 32,166. From looking at this, I feel that if Bauer produces my magazine the circulation figures would hopefully be higher
than if produced by IPC so I feel it would benefit"VOLUME."

Below shows a few magazines to which the companies publish.

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