I have extracted this photograph from the website "www.UK tribes.com/" to show the genre and target audience in which my magazine focuses on when I created "Volume" magazine.
The photograph shows my main target to "Indie Scenesters" and shows that it can link to "Townies" "Trendies" "Hipsters" "Craft Kids" "Geeks" and "Young Alts." (shown below)
Within the trend of "Indie Scenesters," includes their interests, hobbies and appearances. It is important to focus on these factors whilst creating and designing a music magazine as you need to understand their interests in order to set a colour scheme, language or colloquial for
mat, as well as the appearance for the models.
My target audience is the age from 16-24 years, and from my research they are all into the fashion trends. Looking on UK tribes, I found this quote about the genre:
"The Indie Scenester still likes to be ahead of the game when it comes to discovering new music. They still can’t quite shake off the skinny jeans though."
The model I have chosen to choose as someone that would buy my music magazine would be someone alike, Sam. Sam is ages 20 years, and as you can see, dresses and acts like a "Indie Scenester." Wearing a floppy hat, cardigan, chino's and army boots, he fits the description of the appearance. Although you cannot tell, he also has a hair cut where it is long on the top and short on the sides, meeting the requirements as described on the website.
To the left shows the interests of a typical "Indie Scenester" and shows their interests and hobbies. This image was also taken by UK tribes and shows what they are into, the clothing brands they prefer to wear as well as how much media they pay attention to. As you can see the three large ones include Internet, Magazines and Newspapers.
Click here to view the link of a typical "Indie Scenester."
Typical foppish hat
Waistcoat
Thick rimmed glasses
Cardigan
Stripy T-shirt
Tight jeans, or chino's
Harrington-style jacket
Long on top haircut, short on the sides hair-cuts
Converse or army-type shoes
(the options highlighted in red show what my example of my target audience, Sam is wearing above.)
The final aspect I looked at was the music that my target audience listens to, to understand the genre of the magazine. To complete this, I looked at "UK tribes" and looked on the topic of Indie Scenesters to find the bands that are on rotation on favourites within the group. Looking at this website, I found that the general bands that were liked and popular involved bands like "Friendly Fires" "Florence and the machine" and "The New Sins."
To show you a preview of a type of song to which is preferred or liked within this genre, I have posted a You-Tube clip which will allow you to listen to a well-liked video.
Friendly Fires-Paris
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